Welcome to UserNotLuser, my online portfolio. I am a person with a deep passion for understanding how products impact people’s behavior and influences their habits.
I have led companies and teams through a wide range of design and product development initiatives in projects of diverse nature.
Also in my baggage
Qualitative and quantitative research practitioner • Data driven researcher • Interviews • IA testing • Usability studies • A/B testing • Surveys • Analytics.
UX evangelist • User-centered culture promoter • Team mentor and supporter • Strategic vision • Roadmap and deliverable timeline planner.
Fail Fast Mindset
Lean UX practitioner • Experiment & Guerrilla • Rapid iterative testing • Agile prototyping and wireframing • Certified Professional Scrum with User Experience.
Former web developer • Engineering shared language • Technical constraints awareness • SQL experienced.
This is some of the work I’ve been involved with
enAlquiler is the leading real estate website for main residence rentals in Spain. This high traffic real estate portal is the meeting point between owners and tenants. UX Reseach • Surveys • Data Analysis • Personas • Prototyping • Usability Testing.
Barcelona Activa is Barcelona’s local development agency to encourage the creation of small businesses as a foundation for generating jobs. UX Evangelization • Service Design • Service implementation.
Foods for Tomorrow claims to be the 21st century butcher. The company has developed Heura, a line of clean-label vegan plant-based meat products. UX Strategic Roadmap • BLA interviews • Focus group.